Victory before the War

 In 1592, Japanese army suddenly invaded and occupied Joseon dynasty, a peaceful land of ancient Korea. For the next seven years, a terrible war continued, and during that war, many…

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Fashion and Happiness

A figure like a giant tree in the fashion business world, Yves Saint Laurent said that good clothing is a passport to happiness. Another fashion legend, Hubert de Givenchy said…

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Clothes of Wind

One day in October 2020, the New York Times reported that Hanbok has attracted more and more attention from the world as more innovative designers modernize traditional Korean clothes and…

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Designing and Craftsmanship

The ddp, a landmark of Dongdaemun market, has many monumental attractions. Among them, the Kansong Art Museum, which displays valuable cultural assets, will be an exciting tour course for anyone.…

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Competitiveness

Among the many global shopping markets, Dongdaemun market is a unique mall where a lot of small-scale wholesalers maintain sustainable management in a state of perfect competition. At first glance,…

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Swan Lake and Tears

“The founder’s mission was not only to make his clients, indeed all women, more beautiful, but also to make them happy, to help them dream.” Dior, a global fashion company…

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Clothes make the Man

“Fine feathers make fine birds.” Widely understanding, this proverb has the same meaning as “Fine clothes make a man.” At the Fairy and the Woodcutter, one of the most popular…

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Rose of Sharon & Merchant Spirit

Like the strength of a Rose of Sharon, the Dongdaemun merchants could also be praised for being armed with a strong entrepreneurial spirit in a market like the battlefield. This…

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The Moment of Truth

In the fashion marketing, the strategy of customer service can be interpreted as the moment of truth when executives and employees of a company provide bonus of physical goods and…

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Every Day is a Fashion Show

Recently, Seoul Fashion Week, which is held every year since 2000 has become widely known as world’s top five fashion shows with collections in Paris, Milan, London, and New York.…

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