Focus on the Consumer

In the fashion marketing we are discussing now, consumer behavior can be the starting point. This is contrary to calling them final consumer, based on the fact that any fashion…

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Sell them Confidence

“I have always believed that fashion was not only to make women more beautiful, but also to reassure them.” + As such, Yves Saint Laurent said that consumers should be…

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Gwanggyaeto Leadership

King Gwanggyaeto the Great in the Goguryeo, the old land of Korea, is a historical figure who is called Alexander the great in East Asia. He was awarded the title…

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Mind over Matter

Won Hyo was a monk who lived in the Unified Silla dynasty and he is a historical person who had a reputation not only in the Buddhist world, but from…

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The Technocrats and Power

Youn Yuh-jung, a Korean star who won the best supporting actress at Oscars 2021 gave an award-winning speech that delighted numerous movie fans. On that unforgettable   day, before and after…

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Finishing Strong is Epic

Koreans often say the proverb that well begun is half done. Likewise, many people agree with the phrase that a good beginning makes a good ending. And also, the sooner…

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Victory before the War

 In 1592, Japanese army suddenly invaded and occupied Joseon dynasty, a peaceful land of ancient Korea. For the next seven years, a terrible war continued, and during that war, many…

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Fashion and Happiness

A figure like a giant tree in the fashion business world, Yves Saint Laurent said that good clothing is a passport to happiness. Another fashion legend, Hubert de Givenchy said…

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Clothes of Wind

One day in October 2020, the New York Times reported that Hanbok has attracted more and more attention from the world as more innovative designers modernize traditional Korean clothes and…

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Designing and Craftsmanship

The ddp, a landmark of Dongdaemun market, has many monumental attractions. Among them, the Kansong Art Museum, which displays valuable cultural assets, will be an exciting tour course for anyone.…

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